Brief from MySpace:
"Lead the rebranding efforts for MySpace. We have a new logo and entirely new site and are very ready to design out the rest of our identity system."
Myspace is a shared experience around global culture that gives curators, tastemakers and consumers the tools to discover, publish, and connect based on common interests.
The revitalized brand is fresh, designed as a vessel that leverages MySpace brand equity and core culture allowing it to mature into the most satifying and engaging social entertainment entity.
Visually mixing interests and personalties of the users, we communicate MySpace as the place where everyone can be whoever they want to be.
Giving the brand experience room to grow we use simple typography and the usage of the logo for different corporate illustrations.
The simple type and material is the base, the visuals can be random from users of MySpace or generated by professionals.