The idea of «shotgun» wedding can conjure up images of young lovers jetting off to Vegas and getting hitched at a seedy chapel by a preacher who also happens to be an Elvis Impersonator. But this campaign out of M&C Saatchi Stockholm, for Norwegian Airlines, juggles things around a bit and offers people a free trip to Vegas, after they get hitched on the fly in Stockholm, by an Elvis impersonator preaching from a digital billboard.
The flyer, which introduced the first-ever non-stop route between Stockholm and Las Vegas last fall, installed a giant video screen in a Stockholm mall that live-streamed directly from the Little White Chapel in Vegas, where preacher Elvis was waiting on standby. The billboard «challenged» Swedish passersby to wed right then and there, on the spot, for a free trip to the gambling capital of the world, where they'd then be able to enjoy their honeymoon.
As seen in the video, some couples actually bit, but we're wondering on if getting married «virtually» has any legal weight in the country. If anywhere, we're figuring Sweden would be so far advanced.
– The campaign idea reflects the spontaneity and madness of Las Vegas and attracted the right target group: people who dare to do something different, said Sara Camursoy, Norwegian's head of marketing, in a statement.