Fitjar Islands Brand Identity

Developing a brand for an artisan soapery we looked at what the brand offered its clients outside the direct benefits of product.

83361 3498b original
83364 c2d38 original
83367 17499 original
83370 472aa original
83373 ec1b7 original
83376 441d7 original
83379 cc5fa original
83382 aca21 original
83385 bf977 original
83388 9a9d7 original

It comes down to time immersed in process; a wet shave – the old laboursome way; lowering our pace; freezing a moment in time; allowing contemplation and inspiration to again enter our consciousness – valuing the transition between the old and the new.

Balance is the key communication in this identity. Balance between nature and the man made, between before and after. Balance cannot exist before all parts are equal, defining the line in the centre; the “crop”. The logo is founded on this principle of balance, followed through to layout and composition principles.

Incorporating an old fish printing technique we lovered our pace of working, immersed ourselves in the moment – allowing nature to inform the outcome.

The brand invites you to slow down – not to strive for perfection or efficiency – but to reconnect with nature and your inner self.

Involverte byråer

91126 20304 original

ANTI

Utmerkelser

  • Gullblyanten 2016 Identitet