Creativity First

Orlando Wood is Chief Innovation Officer of the System1 Group, member of the IPA’s Effectiveness Advisory Board and author of the IPA’s acclaimed publication, Lemon (2019). He is also co-author ofSystem1, Unlocking Profitable Growth (2017). His research on advertising draws on psychology and studies of how the brain works. Orlando led the IPA’s Creativity and Effectiveness research for Effectiveness Week in 2018 and 2019. His work has influenced thinking and practice in the research, marketing and advertising, winning him awards from the AMA, ARF, MRS, ISBA, Jay Chiat and ESOMAR.

Morten Grubak is the ECD at VIRTUE, The Creative Agency by VICE. For the last four years he’s led VIRTUE’s Danish, Norwegian, Swedish and UK agencies from non-contenders to top 3 most awarded agencies. A recent sign of his teams’ success in 2019 is the win of both Best of Discipline at the ONE SHOW and Grand Prix & Gold in Cannes with the adDRESS THE FUTURE case. A philanthropic entrepreneur by heart, Morten co-founded Sky.Garden; A phone-based e-commerce platform allowing African Females to get around the archaic laws keeping them from owning businesses. Sky.Garden was honored as Start-up of the Year 2018 by the Danish Digital Association.

Katrina Stirton Dodd is Editor at Large at Contagious, a consultancy dedicated to helping brands and advertising agencies around the world understand and adapt to shifts in marketing, consumer culture and technology. Their quarterly magazine has become a global benchmark for creative excellence, with a longstanding reputation for separating the signal from the noise in a marketing landscape that gets louder and more cluttered every year. She was a founding member of the Contagious Advisory team and prior to that was launch editor of I/O, the company's strategic intelligence platform. Katrina has a long a history of writing about what happens when creativity and commerce collide, a fascination for innovation and a long-standing obsession with music videos.

Karl Risenfors has worked as an Art Director at Forsman & Bodenfors since 2012. During his career at Forsman & Bodenfors he has created award winning work for clients like Volvo, Helly Hansen, iZettle and A–Z. He is one of the creatives behind some of the most iconic and talked-about Volvo campaigns like Made By Sweden, Moments and most recently The E.V.A Initiative. His work has received awards in competitions like Cannes Lions, D&AD, LIA, Clio, Eurobest, New York Festivals, Guldägget, Andy Awards, OneShow, The Hollywood A-List Awards, Roygalan, Webby Awards, shots Awards and the Swedish Design Awards.

Sabine Kloos works as Senior Vice President Head of Global Brand Management at Telenor ASA. She has held key positions in companies operating in the Technology and FMCG market. Prior to joining Telenor ASA, Sabine worked as a Director Brand & Marketing Communications at Telefonica in Germany, and before that, as Marketing Director for Coca-Cola, also in Germany. Sabine holds a Diploma and MBA in Business Administration. She is born in Germany and lives in Munich and Oslo.

Becca Peel. As a strategist on the Contagious Advisory team, Becca develops insight and knowledge for brand and agency clients, helping them understand and adapt to shifts in marketing, consumer culture and technology. She is also a regular contributor to the Contagious I/O intelligence platform and magazine, dissecting the best creative work from around the world. Prior to Contagious, Becca worked at London ad agency and strategic consultancy The Gate.

Thomas Larsen Eltvik er kreatør i Nord DDB og har jobbet i byåret siden 2014. Foruten å lage prisvinnende arbeid for McDonald’s har han jobbet med en rekke store merkevarer innenfor telekom, elektronikk og veldedighet.

Mari Husby er senior Marketing Manager i Food Folk Norge. Hun har jobbet med merkevaren McDonald’s i 9 år, og er ansvarlig for content for McDonald’s i Norge. Tidligere erfaring fra Orkla og Stabburet.

Sophia Lindholm has for the last twelve years been working as an Art Director at Forsman & Bodenfors in Sweden and one of the creatives behind the Epic Split and Volvo Trucks Live Test Series. In 2019, she and her team won the first-ever Cannes Lions Grand Prix in Creative Strategy for The E.V.A. Initiative - a global campaign for Volvo that used data to make all cars for women. It was celebrated by The European Commission and as of right now, the data has been downloaded more than 25,000 times. Sophia strongly believes that the advertising industry should encourage ideas that make a real impact in the world, and that it’s through collaboration that we create the best work and transform our client’s business at the same time.