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Noen av bransjens fremste forelesere snakker om verdien av kreativitet og hvordan kreativitet kan fungere som et virkemiddel til å oppnå verdiskaping.
Chief Innovation Officer, System1Group
Executive Creative Director, VICE / VIRTUE Northern Europe.
Katrina Stirton Dodd
Editor at Large, Contagious
Art Director, Forsman & Bodenfors
Senior Marketing Manager, Food Folk Norge (McDonald's)
Writer and Editor, Contagious
Art Director, Forsman & Bodenfors
Thomas Larsen Eltvik
Kreatør, Nord DDB Oslo
Orlando Wood is Chief Innovation Officer of the System1 Group, member of the IPA’s Effectiveness Advisory Board and author of the IPA’s acclaimed publication, Lemon (2019). He is also co-author ofSystem1, Unlocking Profitable Growth (2017). His research on advertising draws on psychology and studies of how the brain works. Orlando led the IPA’s Creativity and Effectiveness research for Effectiveness Week in 2018 and 2019. His work has influenced thinking and practice in the research, marketing and advertising, winning him awards from the AMA, ARF, MRS, ISBA, Jay Chiat and ESOMAR.
Morten Grubak is the ECD at VIRTUE, The Creative Agency by VICE. For the last four years he’s led VIRTUE’s Danish, Norwegian, Swedish and UK agencies from non-contenders to top 3 most awarded agencies. A recent sign of his teams’ success in 2019 is the win of both Best of Discipline at the ONE SHOW and Grand Prix & Gold in Cannes with the adDRESS THE FUTURE case. A philanthropic entrepreneur by heart, Morten co-founded Sky.Garden; A phone-based e-commerce platform allowing African Females to get around the archaic laws keeping them from owning businesses. Sky.Garden was honored as Start-up of the Year 2018 by the Danish Digital Association.
Katrina Stirton Dodd is Editor at Large at Contagious, a consultancy dedicated to helping brands and advertising agencies around the world understand and adapt to shifts in marketing, consumer culture and technology. Their quarterly magazine has become a global benchmark for creative excellence, with a longstanding reputation for separating the signal from the noise in a marketing landscape that gets louder and more cluttered every year. She was a founding member of the Contagious Advisory team and prior to that was launch editor of I/O, the company's strategic intelligence platform. Katrina has a long a history of writing about what happens when creativity and commerce collide, a fascination for innovation and a long-standing obsession with music videos.
George Wyndham is a writer and editor at Contagious, a publication designed for marketers seeking a competitive edge through creativity and innovation. Contagious' quarterly magazine has become a global benchmark for creative excellence, with a longstanding reputation for separating the signal from the noise in a marketing landscape that gets louder and more cluttered every year. Prior to joining Contagious, George was head of strategic content at BBDO Shanghai, leading international campaigns for brands such as Bacardi, General Electric, Tourism Australian and ExxonMobil. George began his career as an editor and journalist for number of different publications, including The Times, Vogue, and TimeOut Magazine.
Karl Risenfors has worked as an Art Director at Forsman & Bodenfors since 2012. During his career at Forsman & Bodenfors he has created award winning work for clients like Volvo, Helly Hansen, iZettle and A–Z. He is one of the creatives behind some of the most iconic and talked-about Volvo campaigns like Made By Sweden, Moments and most recently The E.V.A Initiative. His work has received awards in competitions like Cannes Lions, D&AD, LIA, Clio, Eurobest, New York Festivals, Guldägget, Andy Awards, OneShow, The Hollywood A-List Awards, Roygalan, Webby Awards, shots Awards and the Swedish Design Awards.
Sophia Lindholm has for the last twelve years been working as an Art Director at Forsman & Bodenfors in Sweden and one of the creatives behind the Epic Split and Volvo Trucks Live Test Series. In 2019, she and her team won the first-ever Cannes Lions Grand Prix in Creative Strategy for The E.V.A. Initiative - a global campaign for Volvo that used data to make all cars for women. It was celebrated by The European Commission and as of right now, the data has been downloaded more than 25,000 times. Sophia strongly believes that the advertising industry should encourage ideas that make a real impact in the world, and that it’s through collaboration that we create the best work and transform our client’s business at the same time.
Mari Husby er senior Marketing Manager i Food Folk Norge. Hun har jobbet med merkevaren McDonald’s i 9 år, og er ansvarlig for content for McDonald’s i Norge. Tidligere erfaring fra Orkla og Stabburet.
Thomas Larsen Eltvik er kreatør i Nord DDB Oslo og har jobbet i byrået siden 2014.
Programmet oppdateres fortløpende.
12:00–17:00 (dørene åpner 11:30)
Addressing the Crisis in Creative Effectiveness
The advertising brain has stopped working properly. It has lost its power to persuade, its ability to make people feel and its talent to entertain. This presentation offers both a diagnosis and a cure. It will challenge how you think about advertising. It will challenge how you think, full stop.
Speaker: Orlando Wood, Chief Innovation Officer, System1 Group
Digital technology has over-delivered on all the wrong KPIs. Shady programmatic, insecure data, privacy concerns, obfuscation and complexity: all funded by advertising that may not even be effective.
While the term ‘performance marketing’ has become synonymous with low-effort, low-quality retargeting, we believe that adland needs to raise its game. In this session we’ll argue that in a world gone digital, we need to be more creative, not less, and share examples of brands that are successfully rebooting. You’ll learn:
- Why people doubt the merits of ‘performance marketing’
- How prioritising value over cost cutting can elevate your digital comms
- How meaningful measurement can radically influence the performance of your brand
- What the smartest brands and agencies are doing to get the most from digital
Speaker: Katrina Stirton Dodd, Editor at Large at Contagious
Cannes Reconstructed /
For ten years Contagious has provided industry-leading analysis of one of the most important events in the advertising calendar: the Cannes Lions Festival of Creativity. But even as the conference goes virtual, the real-world impact of the communications industry will be scrutinised like never before. Our annual Cannes session will set Contagious’ selection of the smartest, most effective work of 2020 in the context of a decade of change and the inevitable challenges ahead. In this session we’ll share:
- Our objective analysis of this year’s benchmark campaigns and the trends they exemplify
- The exclusive insights of their creators
- The perspective of leading industry experts on the issues that matter now
- The macro trends that are shaping our future
- Our take on what they tell us about the year – and decade – ahead for brands and agencies
- Our boundless enthusiasm for the high concept and low cunning of creative genius in all its many guises
Speaker: George Wyndham, Editor at Contagious
3 prisvinnende arbeider fra Skandinavia
Hør fra de som står bak noen av de mest innovative og kreative arbeidene som kommer ut av den skandinaviske regionen. De deler innsikten bak kampanjene og hva de gjorde for å oppnå de fantastiske resultatene.
Case 1: Sverige - Gull i Guldägget - The E.V.A. Initiative for Volvo av Forsman & Bodenfors. Foredagsholdere: Sophia Lindholm og Karl Risenfors, Art directors, Forsman & Bodenfors
Case 2: Norge - Gull i Gullblyanten - Stjel våre ansatte for McDonald's av Nord DDB Oslo. Foredragsholdere: Mari Husby, Senior Marketing Manager i Food Folk Norge og ansvarlig for content for McDonald's i Norge, og Thomas Larsen Eltvik, kreatør i Nord DDB Oslo.
Case 3: Danmark - Gull i Creative Circle - The Last Statement T-shirt for Carlings av VIRTUE. Foredragsholder: Morten Grubak, Executive Creative Director, VICE / VIRTUE Northern Europe.
Om Creativity First
Creativity First er Kreativt Forums årlige konferanse som belyser verdien av kreativitet og hvordan kreativitet kan fungere som et virkemiddel til å oppnå verdiskaping. Creativity First skal være Norges viktigste arena for faglig påfyll og gode diskusjoner for alle som jobber med kreativ kommunikasjon. Programmet er utviklet i samarbeid med Contagious London og byr på internasjonale forelesere og inspirerende foredrag du ikke finner andre steder.
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