Our approach was to use the variety of visual sensations that glass can create. Sharp lines, reflections, golden and icy elements are all mixed up in the design. The result is a typographic illustration of the word “Bombay Sapphire”. We used the same elements to create a second keyvisual, the cool “iceberg”, built out of glass splinters, golden nuggets and zigzag-lines. The posters impress with glossy finishing on matt coated paper.