Som KF-medlem får du eksponering på Kreativt Forum og i vår byråguide, faglig inspirasjon og sosialt påfyll, i tillegg til praktisk informasjon om juridiske avtaler og bransjestandarder.
Rooted in the process of discovery and its outcomesMorrow’s new identity is inspired by academic research to connect with and attract international talent as well as those curious about the future of the green transition within the Nordics.
The expression feelsmost importantlyhumanboth by its inspiration and execution. The identity amplifies the nuances of the type and typesetting found in academic journalslab notebooksand the visual moments of chaos and order in the laboratory. The in-text citation is a simpleadaptive tool that hints at academiawhile also being easy to execute by anyone at Morrow. A simple colour palette creates energy and attention in purely typographic momentsbut can be easily translated to photography that feels warmsaturatedand hopeful. It’s an identity that feels tactilerichand honest while hinting at the exciting future ahead.
