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Munkeriet was started by Leopold Prytz Roze, a dedicated chef with experience in high-end restaurants such as Kontrast, Noma, and Credo. Munkeriet needed an updated identity to show its transition from a home-operated company to a professional bakery.
Munkeriet needed an identity that would attract people who appreciate quality over flashiness and stand out in a market saturated with glossy pink logos. The new identity helps establish Munkeriet as a bakery focused on meticulous refinement, that uses simple ingredients to create munks that are charming and delicious.
The concept for Munkeriet's new identity is about celebrating the little things. The founders know details make all the difference when refining recipes, choosing quality ingredients, and bringing joy to people. Throughout every element of the new identity, details work in harmony to inspire customers to cherish everyday pleasures.
A dynamic, playful logo reflects the shape of the munk and makes space for imperfection as a way to appreciate this hand-crafted product. Typography is a key feature in this identity, limited styles and distinct proportions show refinement and charm, an idea echoed in the brand's animations. Cut-out style illustrations show the munks and flavours in their rudimentary forms and reiterate Munkeriet's respect for clean ingredients. The photos weave a feeling of quality and authenticity throughout the brand using natural light and raw materials.
