To kick off a campaign for A–Z Sportswear called, Show Your Inner Gold, we cooperated with Swedish Grammy winning rapper, Erik Lundin to make a song about the importance of inner gold.
The song was written and composed in close cooperation with the agency, leaving a clear message, directly linked to the brand. It was used in a film commercial, and a full length version was launched on all major music streaming services.
The song was played more than 3.5 million times - leaving a culturally relevant message with our target audience. A branded content audio experience.