Stingray Brand Redesign

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Kind Conceptual Branding
Kunde
Stingray
As one of the three finalists in the 2019 European Inventor Awards, Oslo-based Stingray Marine Solutions has already proven the value of its innovative aquaculture technology. The rebranding of the company aims to communicate the unique benefits of its high-precision laser technology to the international aquaculture industry. Stingray develops intelligent aquaculture technology that combines stereo machine vision, advanced software, and high-precision laser to target and eliminate parasites that infect farmed fish. The company’s goal is to help global fish farmers to increase production and improve harvesting while ensuring that they remain focused on fish welfare. A Biomimetic Brand As the name Stingray reveals, the technology is all about flexibility, and deadly precision. Our aim was to bio-mimic the animal’s traits in movement, action, and narrative. The iconic stingray is simplistically static and designed to bio-mimic the precise predator. A study of the stingray’s movements is simplified and transferred to digital and physical three-dimensional installations. On analogue surfaces, it is graphically stylized, always with its tail precisely laser-focused on the target. Our vision delivers intelligent technology for sustainable aquaculture. Laser-focused precision as an instrument of compassion. Technology designed to improve fish welfare and fish quality, while both increasing food production and reducing waste and environmental impact. When our future is at stake, there is no room for uncertainty – be precise.

Bidragsytere

  • Knut Harald Longva
    Design Director
  • Tom Emil Olsen
    Chief Creative Director
  • Agnieszka Gawlik
    Senior Designer
  • Bjørn Ivar Thomassen
    Senior Designer
  • Christoffer Meyer
    Director of Photography
  • Isak Norum
    Video/Photographer
  • Marianne Erdal Holm
    Project Manager
  • Emil Olsen
    Designer
  • Thomas Danielsen
    Strategic Brand Director
  • Dag Sverre Sandven
    Photographer
  • Leonard Nyborg Dalan
    Video/Photographer