The outfit – The view

Sendt inn av
Norrøna Sport
Kunde
Norrøna Sport AS
Medieplassering
15.08.2016
Trollveggen is the name of the best performing alpine apparel of Norrøna. When we re-launched the concept our aim was to make sure core climbers would continue to trust, prefer and use the trollveggen gear. How? Through the POV format we invited our consumer into the lives of the professional mountaineers - the setting that the collection is specifically developed for. We presented: The outfit – The view. With these simple words we engaged our most fearless ambassadors to take on different missions where the gear was used in its natural element. Unique for Norrøna is that everything from idea, to production, planning and placement is done in-house and no external agencies are used.

Bidragsytere

  • Martin Lien
    Annet (må beskrives)
  • Johan Wildhagen
    Filmfotograf
  • Johan Wildhagen
    Fotograf
  • Nikolai Schirmer
    Filmfotograf
  • Nikolai Schirmer
    Klipp
  • Amanda Lanza-Rygner
    Planner
  • Amanda Lanza-Rygner
    Tekstforfatter
  • Karoline Linnea Nohr Sarilla
    Tekstforfatter
  • Raymond Skjevling
    Annet (må beskrives)
  • Chris Holter
    Kreativ leder
  • Chris Holter
    Byråproducer
  • Chris Holter
    Fotograf
  • Kristin Imingen Hansen
    Art Director
  • Kristin Imingen Hansen
    Byråproducer
  • Kristin Imingen Hansen
    Fotograf
  • Kristin Imingen Hansen
    Grafisk Design