Grafisk designer Boris Iochev forteller det hele (på engelsk):
The naming and design emphasize and reflects the uniqueness of this wine in a modern-vintage manner. With so much offerings at Vinmonopolet we needed an expression, which would clearly differentiate the new bottle giving it maximum stage presence, therefor outsourcing a custom hand-lettering from Signfidelity – a typograpical boutique based in Oslo.
Yet remaining true to this product origin we based our main flow of inspiration on the authentic, highly collectible and prized throughout the world Italian hand-painted ceramics of Deruta. The wine label we crafted with so much passion has been a huge success – during the first month of the launch over 5000 bottles effortlessly found their way to different wine aficionados all around Norway.
The scope of our participation includes: Name, brand story, hand-lettering,illustration and identity.