Art & Copy
Filmen blir altså vist under Bergen International Film Festival, som foregår i tidsrommer 21.-28. oktober (nøyaktig dato ikke bestemt).
Tidligere har regissør Doug Pray laget dokumentarer om samfunns-utskudd som skatere, grafittiartister og surfere, og han ventet seg noe helt annet fra reklamefiffen. Men de store forskjellene lå på overflaten. Han beskriver det best selv:
«When I began making Art & Copy» back in 2005, it seemed like a significant departure from my previous documentaries. Instead of dark clubs, back alleys and truck stops, I was now filming in light-filled, architecturally breathtaking West Coast ad agencies and pristine New York City penthouses. Instead of underground artists and angry independents, I was interviewing people who were worth millions and were pioneers of an industry that literally defines mainstream culture. Now that the movie is finished, I see more similarities than differences. My subjects in ART & COPY, though dressed in finer clothes and a few decades older, have actually exhibited a rebellious voice not unlike the graffiti writers or screaming rock singers I’ve shot in the past, even though they’re working from deep within the system. They still regard themselves as underdogs. They think they are misunderstood by society. They’re all fiercely independent mavericks. But mostly, they too have a personal message – one that transcends the commercial messages they create – that seemingly has to get out. Like my other films, this ad film is about the innate human urge to express oneself creatively.»
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