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Battery – keeps the ad going
Battery is a drink that boosts your energy. Therefore Battery is a proud sponsor of all kinds of different athletes who stands out in their specific sport, by constantly pushing the limits.
Challenge: How can we show these values in the traditional medias?
Idea: To take control over several rolling ad-boards in the city, where the battery ad will run constantly without brief stops in between (like these ad-boards normally works).
By doing this, people are being reminded of Battery’s pay-off: Keeps you going.