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Problemstilling:
How to remind or inspire people that food can really bring us together regardless of our differences?
Insight:
Beyond Meat is a product that can be consumed by people regardless of the differences in their cultures, or eating habits. A meat like product that can be consumed by muslims, christians, jews, hindus, people with egg or lactose intolerant,vegeterians, vegans. It's that one food that poeople with different cultures can have in common.
The idea could be a bit provoking, but is regardless delivering a serious message in a way that is unexpected, funny, and unserious!