Fitjar Islands Brand Identity

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Sendt inn av
ANTI
Kunde
Fitjar Islands
Medieplassering
Instagram, Facebook, egne nettsider og butikk
Medalje
Gullblyanten 2016
Diplom, Identitet
Developing a brand for an artisan soapery we looked at what the brand offered its clients outside the direct benefits of product. It comes down to time immersed in process; a wet shave – the old laboursome way; lowering our pace; freezing a moment in time; allowing contemplation and inspiration to again enter our consciousness – valuing the transition between the old and the new. Balance is the key communication in this identity. Balance between nature and the man made, between before and after. Balance cannot exist before all parts are equal, defining the line in the centre; the “crop”. The logo is founded on this principle of balance, followed through to layout and composition principles. Incorporating an old fish printing technique we lovered our pace of working, immersed ourselves in the moment – allowing nature to inform the outcome. The brand invites you to slow down – not to strive for perfection or efficiency – but to reconnect with nature and your inner self.

Bidragsytere

  • Endre Berentzen
    Kreativ leder
  • Christian Bergheim
    Kreativ leder
  • Sindre Holm
    Webutvikling
  • Tom Morgan
    Tekstforfatter
  • Jorunn Hernes
    Tekstforfatter
  • Meghan Beaton
    Prosjektleder
  • Line Møllerhaug
    Fotograf
  • Aubrey Joyce
    AD-assistent
  • Robert Dalen
    Byråproducer