Fitjar Islands Brand Identity

35925 4bdbc original
35928 39e4c original
35931 f1597 original
35934 7ba61 original
35937 a98de original
35943 3735f original
35946 779e9 original
35949 90706 original
35952 d162b original
35955 c82fb original
Sendt inn av
ANTI
Kunde
Fitjar Islands
Medieplassering
Instagram, Facebook, egne nettsider og butikk
Developing an artisan soapery brand, we looked at the value to its clients, outside the direct benefits of product. It comes down to time immersed in process; a wet shave – the old laboursome way — lowering our pace — freezing a moment in time to allow contemplation and inspiration to again enter our consciousness – valuing the transition between the old and the new. Balance is the core communication in this identity — between nature and the manmade, between the before and the after. Balance cannot exist before all parts are equal, defining the centreline; we find this in the use of the “crop”. The logo is founded on this same principle, followed through to layout and composition principles. In using an old printing technique as part of our creative process, we slowed down, enabling nature to inform the outcome. In doing so we generated an aesthetic that celebrates process; connecting the visual identity to the heightened qualities found when using the products. Juxtaposing this process-raw aesthetic with the clean and minimal Scandinavian formulates the cultural play of the brand. It is the brand’s celebration of inspirational process and personal time that elevates the experience of the product, generating the lifestyle value of Fitjar Islands.

Bidragsytere

  • Meghan Beaton
    Prosjektleder
  • Line Møllerhaug
    Fotograf
  • Aubrey Joyce
    AD-assistent
  • Endre Berentzen
    Kreativ leder
  • Robert Dalen
    Byråproducer
  • Christian Bergheim
    Kreativ leder
  • Sindre Holm
    Webutvikling
  • Tom Morgan
    Tekstforfatter
  • Jorunn Hernes
    Tekstforfatter