Gyda Brand Design Creation

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Kind Conceptual Branding
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Gyda
The Queen of The Arctic – A mark of pure excellence Our trademark is inspired by the purity of the Arctic. Six stars of divine virtue encircle a single snow crystal. This is a mark of pure excellence. A promise of superior quality and divine taste. Born in the year 852 in Hordaland, Gyda was the daughter of Eirik, King of Hordaland. Gyda was proposed to by Harald Fairhair, the king of the petty kingdom of Vestfold, but according to legend, she refused to marry him until he was king over all of Norway. Harald took a vow not to cut nor comb his hair until he was the sole king of Norway. Ten years later, Harald was justified in trimming his hair when he became king of a united Norway and was given the epithet ‘fairhair’ that we know today. As King, he then sent for Gyda and reminding her of her promise, made her his Queen. The legend of Gyda shows us why it’s important to hold true to your standards and we have therefore taken her name as ours. Like our Majestic Snow Crab, Gyda was also Queen of the Arctic. Like us, she was a true Norwegian, proud of her heritage and her origins. Like Queen Gyda, we also set unrivaled standards.

Bidragsytere

  • Tom Emil Olsen
    Chief Creative Director
  • Knut Harald Longva
    Design Director
  • Lorenzo Galbiati
    Senior Designer
  • Agnieszka Gawlik
    Senior Designer
  • Emil Olsen
    Designer
  • Leonard Nyborg
    Video/Photographer
  • Elizaveta Motina
    Motion Designer
  • Thomas Danielsen
    Strategic Brand Director
  • Beate Myren Romslo
    Project Manager
  • Isak Norum
    Video/Photographer:
  • Christoffer Meyer
    Director of Photography