The Burger King - Flame Grill Day!
Rather than talking about how the burgers are grilled, we simply show it.
The 28th of July, the day the Burger King journey started, we close the doors on all Burger King restaurants and take the
in-house kitchens outside, in the middle of grill season.
In parks, parking lots and other places where people spend their summer months, we pop up Burger King kitchens that show how the Burger King burgers are made from start to finish, and people can even join in on making their own!
By combining the fun, the sun and the play of the outside, we revitalize the flame grill experience.
Because fire is better.