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Special edition packaging for the opening of Tom Wood’s new Tokyo flagship store.
Packaging design concept draws inspiration from the iconic Japanese flagthe Hinomaruwhich is a simple yet powerful representation of the sun rising over the Pacific Ocean. The design is aimed at capturing the essence of this cultural symbol and translating it into a visually appealing and meaningful packaging experience.
The Hinomaru embodies the significance of the sun in Japanese culturesignifying hopeenlightenmentand the beginning of a new day. Our design concept seeks to celebrate this symbolism by creating a packaging that not only reflects the cultural richness of Japan but also communicates a sense of optimism and positivity.
To evoke the feeling of the sun rising over the oceansubtle sunrise imagery is incorporated into the design. This is achieved through gradient transition simulating the breathtaking moment when the sun graces the horizon. The imagery is strategically placed to enhance the overall visual impact of the packaging also connected with the product.