Den interaktive installasjonen «Eiris» ble lansert som del av det nye internasjonale knutepunktet for media og teknologisk innovasjon.

88513 3115d original
88514 7b0a3 original
88515 b71eb original
88516 a2ccb original
88517 2ac36 original
88518 55970 original
88519 fae58 original
88520 89214 original
88521 94249 original
88522 96b30 original
88523 6f910 original
88524 c7f47 original
88527 1c533 original

In November 2017 Media City Bergen opened it’s doors. As part of launching a new international hub for media & technology innovation, an interactive media installation – Eiris – was conceived as a physical reflection of the daily news. A media personality defined by the world it lives in and the interactions between people – the digital, physical and metaphysical.

Utilising cognitive computing techniques, the installation functions as a mediator between people in the space and content it is fed through social media. Influenced by how content is received online (likes, dislikes ++) the installation changes it’s appearance, behaviour & personality. With the intent of achieving the "Eliza effect" the installation expresses it’s agency (will) through the illusion of a responsive eye. The combined effect of design, engineering, technological development & input is a provocative and emotive presentation of media — blurring the boundaries between «medium», «content» & «audience».

Eiris was the Goddess of the Rainbow and Messenger of the Olympian Gods. As conceptual starting point the name encompasses both the purpose of the media industry and the spectrum of light that enable the capturing, transportation & presentation of media content – a concept shared by the brand’s interactive identity. Eiris's purpose is to inspire, question and reflect.

Involverte byråer

68221 c87f4 original



  • Gullblyanten 2017 Innovasjon