Creative briefing:
- Create the place where designers and illustrators meet
- Become the main source of inspiration and professional support
- Provide current news and events
- Give designers a strong united voice
- Attract more members
Solution:
We organized workshops with target groups to understand their needs. As result the website is based on a tag organized content system and the huge amount of information can be accessed and filtered in a smart, comfortable way by the user.
The frontpage features the sections “aktuelt”, “kalender” and “inspirasjon”. The page “aktuelt” gathers the complete content stream, which includes in-depth articles, inspirational articles, news, events, tweets, calendar and wiki (knowledge) articles. “Medlemmer” provides an editable “personal businesscard” for each member. The two sections “Årets vakreste bøker” and “Visuelt” lead to integrated sub-pages.
Design:
The website reflects the professional standards of Grafill and it’s members. It is often applied with showcasing creative work and therefore uses classic fonts and low key elements. The color scheme is based on black/white with sectional highlights in red, green, blue. The fonts Graphik and Adobe Caslon complete Grafills identity.
We see this website as an ongoing development. Is fully responsive and built in HTML5.
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