Grilstad Butcher Burger

Butcher Burger is a new restaurant-quality freshly frozen beef burger from Grilstad that, through innovation, is unmatched in its thickness, richness and juicy flavour profile. This was recognised in 2018 as Norway's Best Burger.

Our design approach positioned the Butcher Burger as a product that exceeded the expectations of its category, was equal to the quality of meat straight from the butcher and brought to light its extra thick and juicy qualities.

We achieved this through playful devil allusions in words and imagery and by pairing the visual language of traditional butchery such as type, foiling and wood texture with eye-catching shapes and fine illustrative flourishes of modern craft and quality.

See the full case study here.