Home Chef is a range of premium broths and sauces for the enthusiastic home cook. The range is made from the finest and most natural Norwegian ingredients.
We sought to create a series that reflects the consumer’s everyday home kitchen, to convey product differentiation quickly and stand out on a shelf often filled with large imagery and a vast variety of colours.
With this in mind, we created a clean and simple approach as a way to establish an immediate contrast alongside the brand’s competitors whilst also conveying the product’s quality and purity of ingredients. Colour blocking and single illustration delivered a clear focus on integral ingredients, while positioning Home Chef as more commercial than Salsus, a slow-cooked stock range, from the same company.